Based on hotel customer ratings
First place in a set of six tourist shopping In the Mediterranean region it occupies Greece Based on the assessments of the customers of Hotel for the 2024 summer season; having even improved its rating compared to the immediately previous year.
The dynamics of Greece as a top tourist destination with very good hotel infrastructure is confirmed by the latest analysis of the Institute of the Hellenic Tourism Association (INSOU) entitled “Assessment of hotel customer satisfaction in Greece and in competing countries” As it turns out, the overall satisfaction of visitors reflects the competitive advantage of our country in hotel experience, especially in service, cleanliness, breakfast and location. Where appropriate, there is room for improvement in categories such as cleanliness, service and management of infrastructure, public and private during high demand, as well as in food – drink.
The study focuses on the summer season of 2024 (April-October), presenting Greece’s performance in hotel satisfaction compared to competing countries, such as Spain, Italy, France, Cyprus and Turkeywhile the data comes from Shijireview Pro, a company specializing in hotel reputation. The most popular rating platforms are the Booking.com (56%) and Google (23%).
Greece maintains a steady high rankingtaking first place in most months of the period under exam (April – October) and follow Cyprus, Spain and Italy. The alternation between these three markets is intense during the summer season. In the last positions are the France and Turkey.
In particular, our country with 87% Keep the first place in the General Conquerment Index (GRI) during the summer of 2024 (April-October), noting improvement against 86% in 2023 and surpassing Cyprus (86%) and Italy/Spain (85%). High performance in the service categories (90%) and cleanliness (92%) are essential elements of this distinction. However, the country is lower in room categories (86%) and quality-price (87%) compared to Turkey, which holds a leading position in these categories.
The positive experience of visitors is reflected in specific categories, with the following dominant:
Food – Drink: The majority of reports are “Breakfast”.
Facilities and Personnel: Recognized as elements that enhance overall experience.
Cleanliness: Despite positive references, some comments raised hygiene issues.
In negative references, the main causes of dissatisfaction include the drink qualitytechnical issues such as the air conditioningbut in some cases and the cleanliness. In addition, challenges were brought up in management of facilities and at service in peak times.
The Cyclades and Epirus were emerged as the top areas. It is noteworthy that both of these areas are characterized by small sized hotels and a strong “authenticity” element. The Ionian Islands and Attica They had the lowest ratings, but remains clearly higher than the threshold for good rating. In general, all areas were scored more than 80% which is considered the limit for very good score.
In particular, in mainland Greece, Epirus and Western Macedonia led to the quality indicators with top scores in Cleanliness (96%) and Quality – Price Relationship (91%). Attica recorded lower performance, with GRI 84%.
In island Greece, The Cyclades stood out with the highest GRI (91%) and top performance in areas such as cleanliness (97%) and location (95%). On the contrary, The Ionian Islands presented the lowest performance (GRI 84%).
In terms of specific categories of destinations, in the most luxurious Mykonos and the Santorini They led to the ratings, with Mykonos recording the highest GRI (92%) among international “premium” destinations. To the most massive destinations for the product ‘Sun & Sea“, Paros, Naxos and Halkidiki They were significantly higher than domestic and international competition.
By category of stars, the 5 -star hotels in Greece stood out with the highest index satisfaction (89%), followed by 4 star (88%) and 3 star (87%). The 1-2-star hotels, though lower in the total GRI (86%), recorded impressive performance in the quality-price ratio (89%) and cleanliness (96%).
It is highlighted here as to the origin of comments/ evaluations that Most reports were made by Greece (8.2%) and they follow United Kingdom and France. Countries such as Colombia and the Iceland They stood out for the high satisfaction index (91.9% and 91.7% respectively), while lower performance was recorded by visitors to Turkey (81.6%).
THE Elias KikiliasGeneral Manager of INSEE said: “Even during the months of peak, Greek hospitality confirms its ability to effectively respond to the needs of visitors to both popular and developing destinations such as Epirus and Western Macedonia. Greece’s steady high rankings in hotel ratings in the Mediterranean highlights staying in our competitive advantage. After all, hosting the country in general and sector employees, in particular, are the strongest dimensions of the Greek tourism experience. The point, however, is to enhance the competitiveness of overall experience in destinations by improving signs that we have lagging behind, such as destination management, cleanliness of public spaces, regional road networks, anarchic urban planning, ease of browsing, visitors’ information And the cultural experience offered. “
